The beaches of João Pessoa, capital of the State of Paraíba, are its main attractions. With the heat present throughout the year, visitors enjoy spending their days in the warm waters and on the white sands and then, enjoy the restaurants that serve seafood dishes.
The Ponta do Seixas, known for being the place where the sun rises first in Brazil (being the most easterly point of mainland Brazil), is one of the city's most popular urban beaches. There, the Farol do Cabo Branco (Lighthouse of Cape White) is located, which reaffirms that João Pessoa is the extreme eastern spot of the Americas.
Tambaba was the first northeastern beach dedicated to naturism. Cabo Branco and its 40 meter cliffs, weather beaten by the ocean, offers unforgettable views. Overall, there are 30 km of beaches to choose from and explore.
The Praia do Jacaré (Aligator beach) is one of the charms of JP (one of the city's colloquial nicknames) and receives many visitors who go there to enjoy the sunset. Here, musicians play Ravel's Bolero daily on rafts at dusk, in a colorful, special and unforgettable spectacle.
JP is one of the countries major producers of rapadura (a solid sugar product that results from the processing of sugar cane) and cachaça (a sugar cane, alcoholic drink, not too dissimilar to rum, which forms the base of the Caipirinha cocktail) and has been since the golden age of the sugar factories in the State.
Besides shellfish, abundant along the whole coast of Paraiba, two delicacies of the back country are considered typical of the region: the carne de sol (salted and sun cured beef) and the buchada de bode (a dish made with the kidneys, liver and intestines of goat). The carne de sol usually comes with cassava, green beans and delicious, clarified liquid butter. The buchada de bode is a heavy dish, based on variety of meats and prepared in the animal’s stomach.
Embroidery and crochet are among the most common handicraft techniques. They are used for purses, bedspreads, towels and are also applied on shirts. The local artisans are also experts in pottery work.
In the historic center, recognized as a Brazilian National Heritage Site, the buildings have different styles and are from different ages, in the colonial style, art nouveau and art deco. The city center is considered to have the greatest architectural collection of Paraíba.
The Presidente Castro Pinto International Airport is located in Bayeux, a small town 12 km away from downtown João Pessoa.
For those who choose to go by bus, the highways to João Pessoa are the BR-101 and BR-230. The bus station of the capital of Paraíba receives vehicles from many Brazilian capitals. Check out the fares.
The capital of Paraiba has 88 bus lines and a fleet of 445 vehicles. You can walk around town by taking up to three buses and paying just one fare. Refer to the bus itineraries.
Personal or Rental Vehiches
You can rent a car to take a tour around João Pessoa.
One of the most practical ways of getting around the city is by taxi. Calculate the fare and check which companies that provide this type of service.