João Pessoa

João Pessoa’s cuisine is one of the ways of expressing the state of Paraíba’s rich culture and tradition. The city’s delicious dishes, most of which have meat and fish as the main ingredients, have been gathering fans all over the world.

Cuisine is a very important part of the cultural aspects of a region. When one savors the traditional dishes of a certain place, they are able to understand a bit more about its way of life and habits. It is definitely a rich exchange! In the state of Paraíba, located in the northeastern region of Brazil, it is no different. And its capital city, João Pessoa, is the place for tourists to go if they’re looking for remarkable flavors and diversity.

Cartola – Brazilian dessert made with fried bananas, cheese and suggar with cinnamon

The most important aspect of Paraíba’s cuisine is the cultural diversity that comes from the influence of indigenous, African and Portuguese people. There are so many options and so many singularities that the state’s gastronomy is usually divided in two: coastal and sertaneja (in reference to sertão, a sub region in the northeastern territory that includes the state of Paraíba).

Coastal dishes are usually prepared with products from the local fishing and seasonings that were brought to Brazil by Portuguese colonizers. Fish, shrimp, lobsters, crab and clam can be easily found in the local restaurants and are deep-fried, cooked or served with sauces.

Traditionally Brazilian ingredients, such as rice, black beans and all sorts of meat are the protagonists in sertaneja cuisine. For those who are eager to try these delicacies, they should begin with rubacão, a typical dish made with black beans, rice, curd cheese and sun-dried beef. Free-range chicken, usually eaten with a delicious sauce, is also a good option for the beginners in Brazilian gastronomy.

But if you’re looking for a sweet bite, you should try Cartola, a dessert made with deep-fried bananas and curd cheese, topped with a delicious layer of sugar and cinnamon. It is perfect for that sweet tooth moment!

Whatever dish is your favorite, it is clear that in João Pessoa you can find great food in the closest bar or restaurant. The city’s simple and tempting flavors fascinate every tourist that visits. That and the amazing natural beauties the city has to offer make João Pessoa an irresistible destination. Make sure you add these delicacies to your list for your next vacation!

By Plane
+55 (83) 3041-4200
Presidente Castro Pinto International Airport is located in the city of Bayeux, only 12 km from downtown João Pessoa. The airport operates domestic and international flights.

By Bus
+55 (83) 3222-6567
If you are traveling by car or by bus, the main routes to João Pessoa are Highways BR-101 and BR-230. João Pessoa Bus Terminal operates routes from the main Brazilian cities.

By Bus
There are over 80 bus routes that cover the entire city and will take tourists to the main local attractions. For more information on the routes, please click here.

Personal Vehicles or Rentals
A good way to get around the city and to visit nearby destinations is to rent a car. 

Taxis and Ridesharing Companies
Taxis and ridesharing companies are a great option to get around the city of João Pessoa.

Useful Numbers

Tourist Information Center:
+55 (83) 3247-7848
Tourism Department:
+55 (83) 3218-9850
Tourist Police Station:
+55 (83) 3214-8022

Military Police: 190
Paramedics: 192
Fire Department: 193

Power Voltage


Local Weather

With average annual temperatures around 27°C, João Pessoa is the ideal place to enjoy the beautiful beaches in the Brazilian Northeast Region. After all, the whole region is generally sunny all year round. Just keep in mind that you may get a little more rainfall between the months of April and July.